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在这个倡导合作共赢的时代,品牌企业与代理商之间的关系可以用一个词来形容:“小家庭”。虽然他们没有血缘关系,但共同的梦想让他们走到一起,只有相互信任、支持,同甘共苦,才能经营好这个“小家”。当品牌企业把“家”搭建好,下一步就要看代理商如何把这个“家”经营好。怎样才能使代理商的角色发挥出最大作用?如何构建渠道网络?如何订货、备货?如
In this era of advocacy for win-win cooperation, the relationship between brand enterprises and agents can be described in terms of “small family.” Although they have no kinship, the common dream is to get them together. Only by mutual trust, support and common prosperity can we manage this “small house.” When the brand companies to build “home ”, the next step depends on how the agents to operate this “home ” well. How to make the agent’s role play the greatest role? How to build a network of channels? How to order, stocking?