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近年来,我国旅游市场竞争日益激烈,旅行社和旅游饭店数目不断增加,但平均利润却不断下降。以旅行社业为例,1993年行业利润为11.79%,1996年已降为2.72%。饭店业情况与此相近,1998年行业利润率仅为1%,1999年更是全行业亏损。旅游行业的这种低利润现状和其朝阳行业的地位是不相称的。之所以出现这种问题,很重要的一个原因是我国旅游市场的
In recent years, the competition in China’s tourism market has become increasingly fierce. The number of travel agencies and tourist hotels has been continuously increasing, but the average profit has been declining continuously. Take the travel agency industry as an example. In 1993, the industry’s profit was 11.79%. In 1996, it dropped to 2.72%. Similar to the hotel industry, the industry profit margin was only 1% in 1998, and it was a loss to the whole industry in 1999. This low-profit status of the tourism industry and its status as a sunrise industry is disproportionate. The reason why this problem occurs, a very important reason is that China’s tourism market