随着网络的普及和信息技术的发展,网络媒体已经成为社会生活的重要组成部分。作为一种公共传播媒介,网络媒体应维持自身的发展,与此同时它还必须履行更加广泛的社会责任。为了使其能更好的履行社会责任,网络媒体不仅要保持其行为的透明性和符合社会道德规范,还要为其决策和活动对社会和环境的影响承担责任。 With the popularity of the Internet and the development of information technology, online media has become an important part of social life. As a public media, the online media should maintain its own development while at the same time it must fulfill its broader social responsibilities. In order to enable it to better fulfill its social responsibility, online media should not only maintain the transparency of its behavior and comply with social ethics, but also take responsibility for the social and environmental impact of its decisions and activities.