从北京市商业信息咨询中心提供的一份统计资料表明,1999年10月份北京市的葡萄酒市场基本被十几个品牌所垄断。这些品牌的零售额占全部葡萄酒零售额的80％左右。其中,长城、丰收、张裕、夜光杯、王朝最为突出,尤其是长城,仅此一个品牌的销售额就占了整个葡萄酒销售额的16％左右,经过分析我们可以看出北京市葡萄酒市场呈现以下特点: 1、国产品牌得天独厚,洋酒品牌 According to a statistical data provided by Beijing Business Information Consulting Center, the wine market in Beijing in October 1999 was basically monopolized by more than a dozen brands. The retail sales of these brands account for about 80% of all wine retail sales. Among them, the Great Wall, Harvest Harvest, Changyu, Nightlight Cup, and the Dynasty are the most prominent, especially the Great Wall. The sales volume of this single brand accounted for about 16% of the total wine sales. After analysis, we can see that the Beijing wine market shows the following: Features: 1, domestic brands unique, foreign wine brand