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1999年,复旦大学历史系教授顾晓鸣针对日益盛行的多媒体、网络化的计算机书写方式,提出了“网话文”、“网话文时代”的概念。该观点立足于“社会—文化”的分析框架,通过考察文化史和书写史的关系,认为百年前,电影、广播、电话、现代印刷术的产生导致了白话文书写方式的出现和普及,而当代由于互联网通讯的发展,则出现了如Blog(网民在发布个人观感的网站上发表意见,亦指因此而形成的一种笔记体的文字风格)和Emaillog(网民以电子邮件的方式向媒体及相关网友投递自己的作品)。这种由传统意义上的“受众”自主创作和发布的反置式媒体形态,使得“作者”和“读者”之间的身份界限逐渐消失,也使得新的作者和读者之间的即时交流———“对歌”成为可能。顾教授从文化生产的意义上剖析了网话文时代书写和表达方式的转变在建立真正的全息历史和促进社会生产中的作用和意义———作为历史创造主体的广大无名者,通过自己独特的视角和语言来表达个人的感受,直接介入文化交流,参与和建构历史,从而在整体上消除遮蔽和偏误,达至历史的真实;而个体需求的反置式表达,也使得PtoP(个体到个体的,个性化的)的沟通或是服务成为可能,从而推进社会智慧的积累和社会资本的创造。
In 1999, Gu Xiaoming, a professor of history at Fudan University, put forward the concepts of “net speech” and “net speech era” in response to the increasingly prevailing multimedia and networked computer writing methods. This viewpoint is based on the analysis framework of “social-culture”. By examining the relationship between cultural history and writing history, it is believed that the emergence and popularization of the vernacular writing style led to the emergence of cinema, radio, telephone and modern typography a hundred years ago, Due to the development of Internet communication, there emerged a text style of a blog such as a blog (Internet users express their opinions on websites that publish personal perceptions), and Emaillog (Internet users e-mail to the media and related Users deliver their own works). This form of anti-media, autonomously created and published by “audiences” in the traditional sense, gradually fades the identity boundaries between “author” and “reader” and enables instant communication between new authors and readers - - “On the song” is possible. In the sense of cultural production, Professor Gu analyzed the role and significance of the transformation of the mode of writing and expressing in the online language era in establishing a true holographic history and promoting social production. The vast majority of unknown persons, as the subjects of historical creation, Perspective and language to express personal feelings directly involved in cultural exchange, participation and construction of history, thus eliminating the cover and bias as a whole, to reach the historical truth; and the anti-set expression of individual needs, but also makes PtoP Individual, personal) communication or service becomes possible, thus promoting the accumulation of social wisdom and social capital creation.