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很多人以为网络只是对传统媒体的补充,可事实上却是一场革命。互联网绝非传统媒介的一种补充形式,它开始全面颠覆传统媒体的理念、模式与市场,第一个受到重创的就是纸媒,现在整个传媒业格局正在进一步演变。一、传统媒体的“天”变了——W是如何颠覆M的?M(Media传媒)是传统的广播模式,通过受众的知晓度来树立媒体影响力,是“一对多”的广播模式;W(Wcbsitc网站)是网络服务思维,完全由用户做主,是“多对多”的自由沟通模式。新媒体不只是传统媒介的一种延伸,更是一种超越和颠覆!马云谈及互联网与传统零售行业的竞争,直呼“天变了!”他认为传统零售行业和电商的战争好比“在机枪面前,太极拳、少林拳是没有用的。”
Many people think that the Internet is only a supplement to traditional media, but in fact it is a revolution. The Internet is not a supplementary form of traditional media. It started to completely subvert the traditional media concepts, models and markets. The first media hit was paper media. Now the entire media industry is evolving. First, the traditional media “days ” changed - W is how to subvert the M? M (Media) is a traditional broadcast mode, through the audience’s awareness to establish media influence, is “W (Wcbsitc website) is a network service thinking, entirely by the user, is ” many to many “free mode of communication. New media is not just an extension of traditional media, but also a kind of transcendence and subversion! Ma talked about the Internet and the traditional retail industry, direct call ”Heavens! “ He believes that the traditional retail industry and e-commerce war For example, ”in front of a machine gun, Tai Chi, shaolin boxing is useless.“ ”