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百善孝为先。在创新为主流的商品经济时代和科技突飞猛进的泛媒体时代,孝的内涵在不断扩大,尤其在社会主义核心价值观的体现中,孝文化的传播尤为重要。产品广告中融入孝文化元素,可以增加品牌的亲和力,更有力地抓住受众的心理,从而实现广告目标;企业形象宣传中加入孝文化元素,可以提高企业的诚信度。如何以本民族的视觉符号来展现独特的设计灵感,在电视广告中有效表达孝文化元素、丰富孝文化符号形态、拓展孝文化内涵,是值得业界思考的。
Hundred good first filial piety. In the age of innovation-oriented commodity economy and the advancement of science and technology in the era of ubiquitous media, the connotation of filial piety is constantly expanding. Especially in the manifestation of the socialist core values, the spread of filial piety culture is particularly important. Product ads into the cultural elements of filial piety, you can increase the affinity of the brand, and more effectively capture the audience’s psychology, so as to achieve advertising goals; corporate culture to join filial piety elements of publicity, can improve the integrity of the enterprise. How to demonstrate the unique design inspiration with the national visual symbols, effectively express the filial piety elements in television advertisements, enrich the symbolic forms of filial piety culture, and expand the connotation of piety culture are worth pondering over by the industry.