“阅读”在当今时代被赋予了新的内涵,阅读比任何时候都更加触手可及,同时在这样一个知识泛滥的时代,快餐文化充斥在世界的每个角落,深度阅读却成为生活中一种奢侈的享受,阅读离生活很近其实很远。本篇文章主要从传播学理论入手探讨在融媒体时代媒介融合背景下“全面阅读”的推广策略和实践路径。 “Reading ” has been given new connotations in today’s era, reading more readily than ever before. In the era of such a flood of knowledge, fast food culture is everywhere in every corner of the world, and deep reading becomes life A luxury to enjoy, reading is very far away from life. This article starts from the theory of communication to discuss the promotion strategy and practice path of “Full Reading ” in the context of media convergence in the era of financial media.