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塔塔集团创造了世界上最便宜的汽车,现在唯一的问题是:如何卖出去?印度塔塔集团(Tata)的现任掌门人拉坦·塔塔(Ratan Tata)以激进的创新而闻名于世,这家以家族名字命名的企业如今已有143年历史。拉坦·塔塔一直热衷于在他价值830亿美元的帝国里冒险,在那里,他设立了一个“最失败创意”年度大奖但这次,获奖者是他自己,因为他的一个梦想工程:Nano汽车。2009年,作为汽车史上的一个失败的里程碑,Nano汽车的发布会收获了热烈的欢呼。售价仅为2400美元的Nano被授予“世界上最便宜汽车”的称号,也被认为是塔塔集
Tata Group has created the cheapest car in the world and the only question now is: How to sell it? Ratan Tata, the current head of India’s Tata group, is known for its radical innovation In the world, this family named after the company now has 143 years of history. Rattan Tata has been a keen adventurist in his $ 83 billion empire, where he set a “Most Failed Creativity” annual award but this time the winner was himself because of one of his dreams Engineering: Nano car. 2009, as a milestone in the history of the car failed, Nano car conference reaped a warm cheer. The Nano, priced at just $ 2,400, was awarded the title of “cheapest car in the world,” also known as Tata