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公共关系学是一门综合性的边缘科学,虽然引进我国时间较短,却已显示出强大的生命力。它是研究公共关系现象和内在规律与技能的新兴学科,已成为现代管理思想与艺术的重要组成部分。尤其在发展社会主义市场经济的新形势下,学习、研究与应用公共关系学,积极开展公关活动,对医院的发展、建设是至关重要的。随着医院经营管理发展的需要,如何开展公关活动将是医院面临的并且是必须解决的问题。笔者根据几年来医院管理工作的经验,谈几点看法。
Public relations is a comprehensive science of edge. Although it has been introduced for a short time in our country, it has shown great vitality. It is a new discipline that studies the phenomena and inherent laws and skills of public relations and has become an important part of modern management thought and art. Especially in the new situation of developing the socialist market economy, studying, studying and applying public relations and actively carrying out public relations activities are crucial to the development and construction of the hospital. With the development of hospital management needs, how to carry out public relations activities will be the hospital facing and must be solved. According to the author’s hospital management experience over the past few years, talk a few comments.