真正意义上的核心意见领袖,他们可以引领那些具有强大传播力的意见领袖和媒体,并将自己的观念灌输给后者——就像极具影响力的核心媒体一样。这些核心媒体和核心意见领袖才是我们最该关注、沟通的人群。从博客,到微博,再到微信,随着技术壁垒的降低,人们参与其中的门槛越来越低,内容生产者的专业度也有所降低。无论何种传播媒体,无论形态如何变化,它们都是信息到达受众的中介。对公关 Real core opinion leaders who can lead influential opinion leaders and the media and instill their own ideas into the latter - much like the influential core media. These core media and core opinion leaders are the people we are most concerned about and communicate with. From blogs to Weibo and then to WeChat, with the reduction of technical barriers, the threshold for people’s participation is getting lower and lower, and the professionalism of content producers is also reduced. No matter what kind of media, no matter how the shape changes, they are the intermediaries that reach the audience. For PR