名牌战略是政府、企业、消费者三位一体的系统工程，在实施名牌战略当中，消费者应该采取何种态度表示对本国名牌的支持呢？这一问题既是企业关心的问题，也是名牌战略能否切实实现的焦点，因为消费者是购买的主体，他们的态度和购买决策是产品能否在市场实现的关键，所以... The brand strategy is a systematic project of the government, the enterprise, and the consumer. In the implementation of the brand strategy, what attitudes should consumers adopt to express support for their own brand names? This issue is not only a matter of concern to the company, but also a focus of the brand strategy. Because consumers are the main part of the purchase, their attitudes and purchase decisions are the key to whether the product can be realized in the market, so...