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当前,聪明的企业家都在积极引入CI战略,塑造企业形象,注入新鲜感,使企业更能引起外界注意,进而提升企业业绩。事实证明,CI是一种塑造形象的有力手段。然而,CI战略在印刷企业似乎没有引起重视,这是一种失误。 CI是英文Corporate Identity的缩写,即企业形象识别。在建立社会主义市场经济的今天,企业的相互竞争日益激烈,这就必须重视CI战略的引入。
Currently, clever entrepreneurs are actively introducing CI strategy, shaping the corporate image, into a fresh feeling, so that enterprises can better attract the attention of the outside world, thereby enhancing business performance. Facts have proved that, CI is a powerful means of shaping the image. However, CI strategy does not seem to pay attention to the printing business, which is a mistake. CI is the abbreviation of English Corporate Identity, corporate identity recognition. In the establishment of a socialist market economy today, the increasingly competitive enterprises, which must pay attention to the introduction of CI strategy.