苹果公关部门给外界的感觉就是很酷。他们只会发布自己想发布的消息,或者说,只有当他们认为某一消息应当由苹果官方发布,而不是“据消息人士透露”时,才会选择发声。不过另一方面,苹果也离不开媒体。苹果公关团队的一些成员会跟踪娱乐八卦消息中明星使用iP hone的照片,而另一些人则会主动阅读专注于苹果的博客,以及社交媒体上与苹果有关的匿名消息。苹果 Apple’s public relations department to the outside world feeling is cool. They will only post what they want to post or say they only choose when they think a message should be officially released by Apple instead of “according to the source”. But on the other hand, Apple is inseparable from the media. Some members of the Apple PR team keep track of stars using iP hone photos in entertainment gossip while others take the initiative to read blogs focused on Apple and anonymous Apple-related messages on social media. apple