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比例关系是品牌设计特征系统中最深的一层,它真正决定了整车的核心性格,也是汽车造型最有辨识性的方式成熟品牌大多具有辨识性很强的设计特征,它们一般都是经历了数十年演化精炼而成,广为消费者熟悉。比如大家熟知的宝马双肾形格栅、奔驰盾形水箱面罩、奥迪顶天立地的大嘴等等。这些独树一帜的设计特征使得同一品牌下不同型号的车型能够互相辅助衬托,有效强化了品牌的整体形象,也使购买和使用者得到了充足的心理认同和归属感,可谓工业设计强大的内在力量在市场上发挥作用的极佳范例。
Proportional relationship is the deepest layer of the brand design features system, which really determines the core character of the vehicle, but also the most recognizable way the car styling Mature brands are mostly recognizable design features, they are generally experienced Decades of evolutionary refinement, widely known to consumers. For example, we are familiar with the BMW kidney shaped grille, Mercedes shield tank mask, Audi topless mouth and so on. These unique design features enable different models of the same brand under the help of each other to help reinforce the overall brand image, but also to purchase and users have sufficient psychological identity and sense of belonging, can be described as the inherent strength of industrial design in the An excellent example of how the market works.