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国内国际重大新闻事件发生时,在校大学生这个庞大的社会群体通常扮演承上启下的关键纽带角色——舆论领袖,他们利用青春、群居等独特的阶层优势获取并传播信息,使重大新闻事件产生极大波及范围和极广影响力。论文以2008年4月“家乐福事件”为案例解读重大新闻事件中当代在校大学生舆论领袖角色的特征,并进一步分析了产生这一现象的具体原因。
At the time of major domestic and international news events, the huge social groups of undergraduates usually play the key role of linkages - the opinion leaders, who use the unique social advantages of youth and social groups to obtain and disseminate information so that major news events can have a tremendous impact Spread the reach of a wide range of influence. The dissertation takes the case of Carrefour in April 2008 as an example to interpret the characters of contemporary university leaders as major public opinion leaders in major news events and further analyzes the specific reasons for this phenomenon.