我曾多次回答过一个问题,“有人说公共关系只有三天外行,怎么看?”我说,第一,这说明该人对我们这个学科不了解。第二,更重要的,它还说明我们这个学科不成熟。一个再无知、再狂妄的人,谅他也不敢信口开河,说物理学只有三天外行,经济学只有三天外行……不成熟的表现之一,就是对作为公关核心概念的communication理解片面。这个词本来重在讲“双向”交流,信息有进有出有交互对流才是communication。但迄今为止的公关学,注重的是对信息从组织流出的管理,忽视信息向组织流入的管 I have repeatedly answered a question, “Some people say that public relations is only three days outside the line, how to see?” I said, first, it shows that the people do not understand our subject. Second, and more importantly, it also shows that our discipline is immature. An ignorant and arrogant person will forgive him too much to say that physics is only for three days and that economics is only three days outsiders ... One of the immature manifestations is one-sided understanding of communication as the core concept of PR. The word was originally meant to talk about “two-way” communication, communication is there is interaction is convection is communication. However, to date, public relations studies have focused on the management of the flow of information out of the organization and on the flow of information into the organization