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近些年,动画的收视率逐渐上升,并且已经成为一项必不可少的影视。尤其是在《喜羊羊与灰太狼》这一动画片播放之后,动画的地位明显提升。其之所以成功,是因为动画角色、角色个性等方面能够将人物刻画得淋漓尽致,满足儿童的审美需求和理解能力。与此同时,其人物形象、语言等都会对儿童的行为、成长等方面产生潜移默化的影响,有着较深远的教育意义。本文首先介绍了《喜羊羊与灰太狼》角色设计的不同特色,表明动画吸引儿童的原因之一,然后又分析了儿童对《喜羊羊与灰太狼》角色认同的心理因素。
In recent years, animation ratings gradually increased, and has become an indispensable movie. Especially after the animation of “Pleasant Goat and Big Big Wolf”, the position of the animation has obviously improved. Its success, because of the role of animation, character and other aspects of character can be vividly portrayed to meet children’s aesthetic needs and understanding. At the same time, its characters, language and so on will have a subtle influence on children’s behavior and growth, which has far-reaching educational significance. This article first introduced the different characteristics of the design of the characters “Pleasant Goat and Big Big Wolf”, which showed that the animation attracted children one of the reasons, and then analyzed the children’s psychological factors of the “Pleasant Goat and Big Big Wolf” characters.