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前瞻观点:对于媒介公司来讲,最大的挑战莫过于理解传统媒体和新媒体的机会。2008年电视仍是主要传播渠道,但在传播渠道的选择和使用上,需要更大胆和赋有创意。手机广告的时机已经成熟,未来数字化平台可能遍布中国,无论是楼宇、还是户外大屏幕,甚至连报纸也将走向数字化传播,所有的媒体都将走向数字化传播。2007年影响力:实力媒体新增了百威啤酒这个客户,以及更多的中国移动的业务,同时在消费者洞察研究和传播策划等方面也获得了发展。
Prospective point of view: For media companies, the biggest challenge than to understand the traditional media and new media opportunities. Television was still the main channel of communication in 2008, but more daring and creative was needed in the selection and use of channels of communication. The time is ripe for mobile advertising. In the future, the digital platform may spread all over China. Whether it is a building or an outdoor large screen, even newspapers will also go digitalized. All the media will move towards digitalization. Impact in 2007: The strength of the media added Budweiser this customer, and more of China Mobile’s business, at the same time, consumer insights and communication planning also gained development.