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电影《2012》引爆了末日话题,而当末日越来越近,关于末日话题的讨论就越是激烈,当末日已经成为大众娱乐的主题。那对于商家来说,就成为一个绝佳的营销机遇。2012年12月12日,是苏宁易购一个重要的促销日,如何利用世界末日这个话题创造价值?双十二如何借势世界末日话题?简单的硬广投放肯定是无法将两者联系到一起,同时也满足不了企业需求。于是,我们需要有一个时间跨度较大的互动,来吸引用户持续每天参与,不断地加深其对苏宁易购的了解和喜爱!
The movie “2012” detonated the topic of the end of the day, and as the end of the day approaches, the discussion on the topic of the end of the day becomes more and more intense. When the end has become the theme of mass entertainment. That’s a great marketing opportunity for businesses. December 12, 2012, Suning Tesco is an important marketing day, how to use the topic of Doomsday to create value? Twelve twelve how to take the occasion of the end of the world topic? Simple hard-line release is surely can not be linked together , But also can not meet the needs of enterprises. So, we need to have a larger time interaction to attract users continue to participate daily, continue to deepen their understanding of Suning Tesco and love!