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在市场经济中,众多企业为求生 存、求发展而逐鹿市场,必将 导致激烈竞争程度不断上升。作为一个精明的企业家,必须与卓越的军事家一样,既要考虑如何战胜对手,又要处心积虑地保存自己的实力。孙子曰:“拔人之城,而非攻也;毁人之国,而非久也。必以全争于天下,故兵不顿而利可全,此谋攻之法也。”中外许多成功的企业家,将《孙子兵法》中的这段精华,灵活地运用到市场竞争中去,成功地创造出一种兵不血刃的“陷井战术”,从而在市场竞争的惊涛骇浪中,所向披麾,无往不胜。
In the market economy, many companies compete for survival and development, which will inevitably lead to fierce competition. As a savvy entrepreneur, it must be the same as an outstanding military man. It is necessary to consider how to overcome his opponents, and he must also devote his efforts to saving his strength. Sun Tzu said: “City of people is not a city to attack, but also a country that destroys people, not a long time. It will fight for the whole world. Therefore, the soldiers are not full and they can gain all. This is also the way to seek attack.” Many successes at home and abroad Entrepreneurs will flexibly apply this essence of “The Art of War” to market competitions and successfully create a trapless tactic that will be invincible in the stormy tide of market competition. Invincible.