一、传媒竞争的主题：争取受众随着社会的进步与科技的发展，电视传播业正面临前所未有的挑战。一方面，民众自身素质与民主意识的提高，使得他们越来越不满足纯粹的“受传者”角色，电视媒体“传者中心”，“自上而下，我传你知”的传播习惯已走到了历史的尽头，受众开始有意 First, the media competition theme: for the audience With the social progress and technological development, television broadcasting industry is facing unprecedented challenges. On the one hand, the improvement of people’s own quality and democratic awareness has made them less and less satisfied with the purely “preacher” role, the transmission media of “media center”, “top-down, and I-you-you” Has come to the end of history, the audience began to be interested