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从web1.0到web3.0时代,移动终端、手机app发展迅速,以微博为代表的新媒体平台深受大学生的喜爱,成为了大学生日常学习生活中不可缺少的一部分。我国的高校不断适应新媒体形态下的传播手段和传播方式,创造更符合当下青年大学生需求的校园媒体环境。本文主要分析西安地区部分高校的官微平台的使用情况及对大学生学习方式产生的影响,为高校今后在新媒体运营方面提供借鉴。
From web1.0 to web3.0 times, mobile terminals and mobile apps have developed rapidly. The new media platform represented by Weibo has become popular among college students and has become an indispensable part of daily life of college students. China’s colleges and universities are constantly adapting to the means of communication and modes of communication under the new media form and creating a campus media environment that is more in line with the needs of current young college students. This article mainly analyzes the usage of the official micro-platform in some colleges and universities in Xi’an and the impact on the learning styles of college students, and provides reference for colleges and universities in the new media operation in the future.