“双11”已经不仅仅是电商企业的消费时点,更是各大商场以及实体店的消费节日。2009年前,11月11日不过是一个普普通通的日子,而到2012年,它却成了一个标志性节点,一个销售传奇,一个网络卖家、平台供应商、物流企业的争相厮杀的激烈战场。“双11”对整个互联网经济起到了巨大的促进作用,对启动内需和经济拉动,都功不可没。多年来,“双11”已经在全社会,特别是商家和消费者中形成了广泛认知。时至今日,“双11”已经不仅仅是 “Double 11 ” is not only the point of consumption of e-commerce business, but also the major shopping malls and stores consumption festival. By November 2009, November 11 was just an ordinary day, and by 2012 it had become an iconic node, a sales legend, a web seller, a platform vendor and a logistics company competing Fierce battlefield. “Double 11 ” has played a huge role in promoting the entire Internet economy, and has been instrumental in boosting domestic demand and economic growth. Over the years, Double 11 has become widely recognized in society as a whole, especially among businesses and consumers. Today, “double 11” is more than just