只有给消费者以文化上的享受,才能够带来规模经济和范围经济,实现综合效益,从而真正实现从“文化”营销到营销“文化”的跨越文化营销的核心是以创意作为经济发展的驱动要素,摆脱单纯资源要素推动的经济发展模型。然而,纵观我国文化创意产业的发展,却常常缺乏创新性。究其缘由,不外是功利心太重,将文化当成一件“百搭”的外套,缺乏以文化为核心的深度创新和策划。对此,北京三十度空间传媒(以下 Only by giving consumers cultural enjoyment can economies of scale and economies of scale be brought into full play so as to realize comprehensive benefits so as to truly realize the core of trans-cultural marketing from “culture” to “marketing” and “culture” As the driving factor of economic development, we should get rid of the economic development model driven by simple resource elements. However, looking at the development of our cultural and creative industries, we often lack innovation. The reason, but the utilitarian heart too heavy, the culture as a “wild ” jacket, the lack of culture as the core of the depth of innovation and planning. In response, Beijing thirty degrees space media (below