Utility based resource allocation strategy in multi-cell orthogonal frequency-division multiplexing (OFDM) system plays a critical role in next generation mobile communication systems. Based on the analysis of risk aversion utility functions, this article proposed the system utility based utility, which is named the customer satisfaction (CS) utility. Compared with the proportional fairness (PF) utility, the CS utility reflects the user demands better, and enables the system to adjust its resource allocation according to both the traffic requirements and the resource situation. Utility based resource allocation strategy in multi-cell orthogonal frequency-division multiplexing (OFDM) system plays a critical role in next generation mobile communication systems. Based on the analysis of risk aversion utility functions, this article proposes the system utility based utility, which is named the customer utility (CS) utility. Compared with the proportional fairness (PF) utility, the CS utility reflects the user demands better, and enables the system to adjust its resource allocation according to both the traffic requirements and the resource situation.