企业品牌的塑造,离不开员工的积极行动,而品牌建设的过程其实就是建设和提升企业团队的整体战斗力,同时提高员工的素质,并不断发掘企业品牌的人才价值的过程。1991年,温州乐清有一家小型轴承厂,当时,他的同行在全国有上千家,加上当年温州形象不佳,生死存亡的忧患考验着这个小企业。人才、资金、技术没有优势,靠什么生存?厂里的几个股东商量来商量去,统一认识:天时 Corporate brand building, inseparable from the positive actions of employees, and brand building process is actually building and enhancing the overall combat effectiveness of the team, while improving the quality of staff, and constantly explore the value of the brand talent process. In 1991, Wenzhou Yueqing had a small bearing factory. At that time, there were thousands of his counterparts in the country. Coupled with the poor image of Wenzhou in that year, the survival of the small and medium-sized enterprises was tested. Talent, capital, technology has no advantage, by what survival? Several shareholders to discuss the factory to discuss, a common understanding: days