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企业战略是一个企业赖以生存和发展的关键,决定着企业向什么方向发展、如何发展。未来的市场竞争越来越激烈,企业的经营环境变得越来越动态化和复杂化。为了提高企业的竞争能力,必须要为企业建立一个长远的发展目标,按照这个发展目标去进行企业各项政策的制定,采取各种措施。这个过程就是企业的战略管理。企业的战略管理离不开各种竞争情报的支持和研究。本文将归纳竞争情报的主要功能及特点,并且阐述竞争情报在企业战略管理当中发挥的作用。
Business strategy is the key to an enterprise’s survival and development. It determines what direction the enterprise should develop and how to develop it. In the future, the market competition will be fiercer and fiercer, and the business environment of the enterprise becomes more and more dynamic and complicated. In order to improve the competitiveness of enterprises, we must establish a long-term development goals for enterprises, in accordance with the development goals to carry out the formulation of the enterprise policies, take various measures. This process is the strategic management of enterprises. The strategic management of enterprises can not be separated from the support and research of various competitive intelligence. This article will summarize the main functions and characteristics of competitive intelligence and explain the role that competitive intelligence plays in the strategic management of enterprises.