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知识经济的发展使得人力资源在经济发展以及企业发展中的重要性日益提高,人才作为知识、技能与智慧的载体成为公司发展壮大的关键因素。如何稳定企业人才队伍,降低人员流动率,已成为社会各行业普遍关注的问题,尤其是在从业人员构成十分年轻的广告业。本文从马斯洛需求层次理论出发,以激励制度为纲领,从物质激励、精神激励、发展激励、环境激励四个层面出发,对广告行业稳定新入职大学生人才队伍的管理策略进行分析概括。
The development of knowledge-based economy has made human resources increasingly important in economic development and enterprise development. Talent as a carrier of knowledge, skills and wisdom has become a key factor for the company’s growth and development. How to stabilize the corporate workforce and reduce the turnover of people has become a common concern in all sectors of society, especially in the young people who constitute the advertising industry. Based on Maslow’s theory of hierarchy of needs, this paper analyzes the management strategy of the stable employment of new college graduates in the advertising industry from the four aspects of material, spiritual, developmental and environmental motivation.