《中国广播电视学刊》１９９９年第７期刊登了冉华撰写的“论媒介的本质属性及其产业化发展”，文中谈到中国媒介产业化发展的取向，认为应该正确确立文化传播与产业经营双重取向。他说：所谓产业化，并非纯粹的市场化和商业化。纯粹的市场化和商业化倾向，正好是中国媒介的产 “China Radio and Television Academic Journal” 1999 seventh ran Ran Hua wrote “on the nature of media and its industrialization development”, the article talked about the development of China’s media industry orientation, that should be the correct establishment of cultural communication and industry Operating dual orientation. He said: The so-called industrialization, not purely market-oriented and commercial. The purely market-oriented and commercialization trend happens to be the production of the Chinese media