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随着厂商对车展投入的不断增加,一个问题渐成困扰,即投入产出是否合理?消费者是否为此埋单?汽车展览一直都是汽车企业进行品牌推广的重要手段之一。从国内市场上来看,北京、上海和广州国际车展的重要性与日俱增。其中,北京车展规模最大,在国际上也有广泛影响;上海车展在国内最早举办,影响力深远;广州车展是华南地区影响力最大的车展,辐射广,参展规模逐年提升。这类A级车展往往成为企业发布全年战略的平台,也成为年度汽车行业发展的风向标。随着国内大型车展的影响力扩大,汽车企业纷纷在车展中发力,展台规模不断扩大,创意持续升级,模特
As manufacturers continue to increase their investment in motor shows, a problem has become increasingly troubling, that is, input-output is reasonable? Whether consumers pay for it? Motor show has always been one of the important means of automotive brand promotion. From the domestic market point of view, Beijing, Shanghai and Guangzhou International Auto Show growing importance. Among them, the largest auto show in Beijing, but also in the international community has a wide range of influence; Shanghai Auto Show held in the earliest, far-reaching influence; Guangzhou Auto Show is the most influential in southern China Auto Show, radiation, exhibition scale year by year. Such A-class auto show has often become the platform for the company to release its annual strategy and has also become the benchmark for the development of the automobile industry in the year. With the expansion of the influence of large-scale auto shows in China, auto companies are exerting their power in the auto show one after another, the booth scale is expanding constantly, the creativity is continuously upgraded, and the model