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随着电力市场体系的重新构筑和竞争的引入使得提升企业核心竞争力已经成为电力企业生存和发展的当务之急。企业间的竞争将由主要的价格竞争逐步转向服务竞争;电力企业产品在价格受政府主导的前提下,谁的服务更优质,谁就能赢得稳固而广泛的用户市场,就能获胜。如何应对改革的新形势,给供电企业提出了新的挑战。下面从如何按照客户需求细分电力销售市场,建立电力客户的个性化市场定位系统,将优质服务与电能供应有机结合,构建以电力销售产品推广为目标,新型的营销管理模式进行论述。
With the rebuilding of the electricity market system and the introduction of competition, the promotion of the core competitiveness of enterprises has become a top priority for the survival and development of power enterprises. The competition among enterprises will be shifted from the main price competition to service competition step by step. The power enterprise products will win if the service is better under the premise of the price being dominated by the government and who can win a stable and extensive user market. How to deal with the new situation of reform brings new challenges to power supply enterprises. The following is how to segment the power sales market according to customer needs and establish a personalized market positioning system for power customers. The combination of quality service and electricity supply will be built to build a new marketing management model with the goal of promoting power sales products.