企业文化的营造不能离开大的文化环境和既有的文化背景。对企业组织行为的研究 应该转为社会文化这一更深层次因素的研究。社会文化包含诸如社会制度、伦理道德、生活方式和价值准则等多种不同的成份。以集体主义为例,据留美学者张杰的观点,中国的集体主义是一种家族集体主义。这种历史沉淀有优势,也有弊端——处理人际关系的困难就是其一,因为人们在自己的家庭内部更加易于奉 The establishment of corporate culture cannot leave a large cultural environment and existing cultural background. Research on corporate organizational behavior should be turned into a more in-depth study of socio-cultural factors. Social culture contains many different components such as social systems, ethics, lifestyle, and values. Taking collectivism as an example, according to Zhang Jie, an esthetic scholar, Chinese collectivism is a kind of family collectivism. This kind of history precipitates advantages and disadvantages. The difficulty in dealing with interpersonal relationships is one of them, because people are more prone to be within their own family.