文化软实力是民族凝聚力和创造力的重要源泉,是综合国力竞争的重要因素。面对竞争激烈、日益复杂的国际形势,提高国家文化软实力建设,具有十分重要的意义。构建文化软实力,必须注重社会主义核心价值体系的建设,注重和谐文化的建设,大力推进文化创新,弘扬中华文化的普世价值观,同时还要正确处理文化的继承性与超越性、民族性与世界性的关系。 Cultural soft power is an important source of national cohesion and creativity, and an important factor in the overall national strength competition. In the face of increasingly fierce competition and increasingly complex international situations, it is of great significance to enhance the building of national cultural soft power. To build the cultural soft power, we must pay attention to the construction of the socialist core value system, pay attention to the construction of a harmonious culture, vigorously promote cultural innovation and promote the universal values ​​of the Chinese culture, meanwhile we must correctly handle the inheritance and transcendence of culture, nationality and World relations.