改变受众传统认知,避免成为垃圾邮件20世纪90年代,邮件营销就已经在国际市场出现,但都主要集中在欧美一带.在中国市场,邮件营销则出现得比较晚,而且在很长的一段时间里,专业做邮件营销的公司几乎处于空白状态.国内当时对垃圾邮件也没有建立行之有效的法律法规,因此很多时候邮件营销在中国都是被滥用的,很多公司都是把邮件当作一种工具来进行群发,认为只要发得多,取得的成果就好,这就导致了垃圾邮件的大量 Change the traditional perception of the audience to avoid becoming spam mail marketing in the 1990s has been in the international market, but are mainly concentrated in Europe and the United States in the Chinese market, mail marketing appears relatively late, and in a very long period Time, the professional marketing of mail companies almost blank state did not establish domestic spam laws and regulations, so many times the e-mail marketing is abused in China, many companies are the mail as A tool to mass, that as long as much hair, the results achieved are good, which led to a large number of spam