随着微信、微博等新媒体的兴起,“网红”现象日益频繁,受到更多青少年关注,甚至追捧,其发展势头不可小视。青少年身心特点和自身特殊性使不同类型的“网红”能够对其产生积极或消极的影响,也为青少年思想教育带来各种挑战。当前,需构建“三位一体”的网络化教育体系,加强社会网络监管,提升青少年媒介修养和网络辨识力。 With the rise of new media such as WeChat and Weibo, the phenomenon of “red net” has been increasingly frequent and attracted more attention and even sought after by young people. Its development momentum should not be underestimated. The physical and psychological characteristics of adolescents and their particularities make different types of “red net” can have a positive or negative impact on them, but also bring various challenges to adolescent ideological education. At present, it is necessary to establish a networked education system of “Trinity”, strengthen social network supervision and enhance youth media accomplishment and network identification.