２０世纪９０年代以来，内部营销日益受到企业界的重视。一般讲内部营销有两层含义：一是管理者把员工看作是自己的顾客，重视员工需求，积极地与员工沟通，并通过互相协调的方法，促使企业内部员工为顾客更好地服务。二是企业各部门视彼此为自己的顾客，加强部门之间横向沟通? Since the 1990s, internal marketing has been increasingly valued by the business community. Generally speaking, internal marketing has two meanings: First, managers regard employees as their own customers, pay attention to employee needs, and actively communicate with employees, and through coordinated methods, to promote internal staff to better serve our customers. Second, the various departments of the enterprise treat each other as their own customers and strengthen the horizontal communication between the departments.