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奥运会会徽是奥运举办国民族文化、民族精神的缩影,是体育精神的艺术表现。文章运用图像学的方法对历届具有代表性的奥运会会徽进行解读,并对“奥运会会徽”这一特殊的标志设计进行形式美学、色彩美学、物象美学、地域文化美学特征方面的探讨与分析,指出简洁多义的奥运会会徽虽然形式多样,但内在理念却是奥运精神的载体传承,是人、自然与视觉语言的和谐统一。
The emblem of the Olympic Games is a microcosm of the national culture and national spirit held by the Olympic Games and is the artistic expression of sportsmanship. The article uses the method of image to interpret the representative Olympic Games emblem and discusses and analyzes the aesthetics of aesthetics, color aesthetics, object aesthetics and regional culture and aesthetics of the special emblem design of “Olympic Emblem ” , Pointed out that although the concise and polysemous Olympic emblem has various forms, its inherent concept is the carrier inheritance of the Olympic spirit and the harmony and unity of human, nature and visual language.