作为腾讯视频自制的一档跨界纪实真人秀节目,《搜神记》自2016年年初上线以来,已经成为出版界的现象级话题。文章从媒介融合角度出发,探讨互联网平台对传统出版产业链的流程再造,即以视频节目制作为核心,在选题策划环节就考虑到图书出版与网络传播相结合的可能性,以社交媒体的话题讨论带动受众参与和关注,重新整合传统出版产业链的各个环节,最终推出出版物,建构跨媒体出版模式。 Tencent video as a homemade cross-border documentary reality show, “Sou Shen Ji” since the beginning of 2016 on the line, has become a phenomenal issue in the publishing industry. From the perspective of media convergence, this article explores the process reengineering of the Internet platform for the traditional publishing industry chain, that is, making video program production as the core, taking into consideration the possibility of combining book publishing and network communication in the topic selection process, Topic discussion led the audience to participate in and concern, to re-integrate all aspects of the traditional publishing industry chain, the final publication, the construction of cross-media publishing model.