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大名牌战略作为一种新的品牌经济发展战略,有着自己特定的背景、特征和要求。 大名牌战略的产生背景 21世纪来临之际,世界的经济发展进入了一个新的历史时期。这个时期已经并且正在显现着如下的特征:首先,区域经济与全国乃至全球经济正在连成一体;第二,由于经济发展已经品牌化,而品牌的兴衰更替又极大地刺激着经济的发展,影响产业结构变化,因此,品牌竞争日趋激
As a new strategy of brand economic development, big name brand strategy has its own specific background, characteristics and requirements. Genesis of big name brand strategy The coming 21st century, the world's economic development has entered a new historical period. This period has been and is being characterized as follows: Firstly, the regional economy is becoming one with the national economy and even the global economy. Second, as the economic development has been branded, the rise and fall of the brand has greatly stimulated the economic development and the impact Industrial structure changes, therefore, the brand increasingly competitive