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2月20日-26日,受中国广告协会委托,应美国市场协会邀请,我与南京卓越形象创意公司总经理贾丽军赴美出任美国广告效果奖-“艾菲”奖(EFFIE)评委,同时就“艾菲”奖评奖情况进行考察,学习掌握全套的评奖运作程序与方法,为中广协在中国设立“艾菲”广告效果奖获取第一手资料和经验。美国市场协会于1968年创立了“广告效益奖”,即“艾菲”奖。目前,“艾菲”奖已经成为国际广告界中声名卓著的广告大奖,有19个国家与美国市场营销协会合作在本国进行“艾菲”奖的评选。可以
February 20-26, commissioned by the China Advertising Association, at the invitation of the American Market Association, Jili Li, general manager of Nanjing Excellent Image Creative Company, went to the United States to serve as the United States Advertising Effectiveness Award - “Effie” Award (EFFIE) “Effie” awards review of the situation, learn to master a full set of evaluation procedures and methods for the establishment of China Association for the promotion of “Effie” advertising effectiveness of first-hand information and experience. American Marketing Association in 1968 founded the “advertising effectiveness award”, “Effie” award. Currently, the Effie Awards have become the prestigious Advertising Awards in the international advertising world, with 19 countries working with the American Marketing Association to award the Effie Awards in their home country. can