便利店市场诱人便利店在中国市场,可谓“钱”景诱人。便利店的便利作为企业一种无形商品,是企业利润的主要源泉,因此便利店销售的商品比一般超市要贵一些,利润相对来说要高些。比如,美国7-11便利店的毛利通常能达到40%以上,远远超出了一般超市的水平。所以,投资便利店还是一个好选择。从目前中国出现的一些新的消费主体来看,如单身一族、网站等单位夜间上班的员工、青年学生等,他们的消费价值观念与传统的消费观念不尽相同。小区或单位附近一些24小时营业的便利店适应了这些消费主体的新的消费需求。中国连 Convenience store market attractive convenience store in the Chinese market, can be described as “money ” King seductive. Convenience store convenience as an invisible commodity business, is the main source of corporate profits, so the convenience store sales of goods more expensive than the average supermarket, the profit is relatively higher. For example, 7-11 convenience stores in the United States usually achieve gross margins of more than 40%, far beyond the level of the average supermarket. So, investing in convenience stores is still a good choice. From the current emergence of some new consumers in China point of view, such as single-family, websites and other units to work employees at night, young students, their consumer values ​​and traditional consumer attitudes vary. Some 24-hour convenience stores near the district or unit adapt to the new consumer needs of these consumers. China even