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在国内羊绒制品企业林立、竞争十分激烈的情况下,内蒙古呼和浩特兆兴羊绒制品有限公司的“兆君”品牌仍能脱颖而出,跻身(前)国家内贸部“中国十佳最畅销品牌”之一,有什么“秘诀”? “优质的产品……”董事长兼总经理彭登霞脱口而出。采访时,笔者了解到,合资企业兆兴羊绒制品有限公司始建于1993年,是兆兴集团下属的一个实体。中方兆兴绒毛厂成立于1980年,是生产山羊绒的专业厂,年生产世界著名KVA白山羊绒100吨,KXA紫山羊绒100吨,产品享誉海内外,具备纺纱能力,现已发展为固定资产上亿元的集团企业,资金雄厚,技术先进,集产业、贸易与酒店服务于一身。
Under the situation that the domestic cashmere products companies are highly competitive and competitive, the “Siujun” brand of Hohhot Zhaoxing Cashmere Products Co., Ltd. in China still stands out from the crowd and is one of the “Top Ten Best Selling Brands in China” of the Ministry of Internal Trade (previous). What are the “secrets”? “High-quality products ...” chairman and general manager Peng Dengxia blurted out. During the interview, the author learned that the joint venture Zhaoxing Cashmere Products Co., Ltd. was founded in 1993 and is an entity subordinate to the Zhaoxing Group. Founded in 1980, China Zhaoxing Villing Factory specializes in the production of cashmere. It annually produces 100 tons of world-famous KVA white cashmere and 100 tons of KXA purple cashmere. Its products are well known both at home and abroad, and it has spinning capacity. Now it has developed into a fixed asset. The billion-dollar group companies are well-funded and technologically advanced, integrating industry, trade and hotel services.