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美国“婴儿潮—代”购买摩托不看价格看服务意大利比亚乔摩托车制造公司取悦“银发族”在美国,1946年～1964年期间出生的人群,被称之为“婴儿潮一代”。随着时光的流逝,“婴儿潮一代”逐渐步入了退休年龄,从而使美国市场出现了一个约7700万左右的“银发族”消费群体。这个约占美国总人口1/3、收入总和却占1/2以上的消费群体,自有其独特的消费理念和消费心态——我们虽然年纪大了,但却讲究生活品质,需要一流的服务。
The United States “baby boom - generation” to buy motorcycles do not look at the price of service Italian Piaggio motorcycle manufacturing company to please the “silver family” in the United States, from 1946 to 1964 was born in the crowd, known as the “baby boomer.” With the passage of time, the “baby boomer” gradually entered the retirement age, so that the US market has a population of about seventy-seven million “silver family” consumer groups. This consumer group, which accounts for about 1/3 of the total population of the United States and accounts for more than 1/2 of the total income, has its own unique consumption philosophy and consumer mentality. Although we are older, we are concerned about the quality of life and need first-class services. .