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品种多样化趋势推动了从机构到个人的权利转移,在此过程中控制着网络对话的人不是营销人员,而是用户。营销长尾带来了可信任的、真实的、自然发展的、自下而上的、基层民众的意见。书名:长尾理论2.0(The Long Tail)出版社:中信出版社作者:(美)克里斯·安德森译者:乔江涛,石晓燕内容简介:在长尾理论席卷全球的同时,相关的争论和批评也接踵而至。有人认为“长尾”在传统行业中是行不通的,也有人认为处于“长尾”末端的公司很难生存。关于长尾理论不管是溢美还是论战,都代表了其备受关注的程度。安德森作为一个成熟的思想者一直
Diversification trends have driven the shift from agency to individual rights, in which people who control cyber conversations are not marketers but users. Marketing long tail brings credible, real, naturally evolving, bottom-up, grass-roots opinion. Title: Long Tail 2.0 (The Long Tail) Press: CITIC Publishing House author :( US) Chris Anderson Translator: Qiaojiang Tao, Shi Xiaoyan Introduction: While the long tail sweeping the world, and related controversy Critics have also come one after another. Some people think that “long tail” does not work well in traditional industries, while others think it is very hard for a company that is at the “long tail” end. The long tail theory, whether it is profane or controversy, represents the degree of concern. Anderson has always been a mature thinker