论文部分内容阅读
市场竞争的日趋白热化与业务分工的专业化、技术化迫使企业不断地从新的高度去审视分销渠道的市场价值与控制方法。越来越多的生产企业已经意识到分销渠道作为营销战略资源的重大价值,并将其作为企业间竞争的一个重要砝码,渠道层面上的角逐已成为企业继价格环节后的又一竞争
Market competition intensified day by day and the specialization of business division of labor, technology, forcing enterprises to continuously from a new height to examine the market value of distribution channels and control methods. More and more manufacturing enterprises have realized that the distribution channel, as the great value of marketing strategic resources, takes it as an important weight in the competition among enterprises. The competition at the channel level has become another competition for enterprises after the price link