2003年9月8日,红极一时的电视节目《玫瑰之约》在开播5年后宣布停播整改。1998年,湖南电视台的《快乐大本营》、《玫瑰之约》亮相不久即产生广泛影响,众多电视台纷起仿效。时至今日,应潮而生的此类节目已大多停播。曾经热闹非凡的这批节目淡出的原因何在呢?业界和学界对《玫瑰 On September 8, 2003, the “Rose of the Covenant”, the smash hit television show, announced the suspension of rectification five years after its launch. In 1998, Hunan TV Station’s “Happy Camp” and “Rose’s Appointment,” debuted in a short while and would have a widespread impact. Many television stations have followed suit. Up to now, the majority of such shows have been off the air. What is the reason why these bustling programs have faded out? The industry and academic circles are “roses.”