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舆论引导是社会管理者运用舆论调控社会成员的意识,从而调控社会成员行为的过程。坚持正确导向,加强舆论引导,是党中央在新形势下对新闻宣传工作提出的根本指导方针。当前,国际国内复杂多变的形势使舆论引导工作面临着前所未有的严峻挑战。如何坚持正确的舆论导向,切实增强舆论引导的有效性,是新形势下各级党委必须深入思考并认真研究解决的一个重大而现实的问题。
The guidance of public opinion is the process by which social managers use public opinion to regulate and control the awareness of members of society so as to regulate and control the behavior of members of society. Adhering to a correct orientation and stepping up public opinion guidance are the fundamental guidelines set forth by the party Central Committee under the new situation for press publicity work. At present, the complicated and ever-changing situation at home and abroad has made it more difficult for the media to guide its work than ever before. How to uphold the correct direction of public opinion and effectively enhance the effectiveness of public opinion guidance is a major and realistic issue that party committees at all levels must think in depth and seriously study and solve under the new situation.