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全行业广告投放:广告投入增速放缓,市场规模趋于稳定根据艾瑞咨询网络广告监测系统iAdTracker的最新数据显示,2012年9月全行业广告投入预估费用约为23.4亿元,较8月增加约657万元,环比增长0.3%,同比增长13.7%,在8月广告大幅攀升后重新延续6、7月的缓慢增长态势。细分指标方面,全行业广告主数量保持8月增幅,创意内容丰富度提升4.8%,而总体投放天次略低于8月的111万天次,为109万天次。行业广告方面,交通类广告本月有小幅回落,食品饮料类
Advertising in the whole industry: The growth rate of advertising investment slows down, and the market scale tends to be stable According to the latest data from iAdTracker, iResearch online advertising monitoring system, the estimated investment for advertising investment in the industry in September 2012 was about 2.34 billion yuan, which is higher than 8 The monthly increase was about 6.57 million yuan, an increase of 0.3% from the previous month and an increase of 13.7% from the same period of last year. After a sharp increase in advertising in August, it resumed the slow growth trend in June and July. In terms of subdivision indicators, the number of advertisers in the industry maintained an increase in August and the richness of creative content increased by 4.8%, while the total number of placements was slightly lower than the 1.11 million days in August, which was 1.09 million days. In terms of industry advertising, traffic advertising has declined slightly this month, food and beverages