顾客满意度的高低及持久决定了一个企业品牌的知名度、美誉度和忠诚度,特别是在企业间差异化日趋接近的情况下,客户的满意度指标对企业来说就越来越重要了。本文从如何提高客户满意度的层面进行了策略性的研究与分析,旨在提高服务营销的水平。 The level of customer satisfaction and long-lasting decision of a corporate brand awareness, reputation and loyalty, especially in the case of business-to-business differentiation, the customer satisfaction index is more and more important for the business. This article from the level of how to improve customer satisfaction conducted a strategic research and analysis aimed at improving the level of service marketing.